I am just packing up in Boston. I spoke at the Affiliate Summit on how to create a story, how to create a human element, and how to use the work of Joseph Campbell to tap into people’s emotional core in order to communicate how your product or service might help them alleviate pain in their lives.

In other words – using all the skills of a screenwriter to help marketers communicate in a human rather than in a b.s. or salesy way.

It was gratifying and folks wuz grateful — people get so lost in the minutia of their tech boundaries and internal marketing matrixes — they forget that we are all just people talking to people.

And that we all share the same slopes into grief and sadness, and gaze up at the same winding pathways to love, connection, meaning, legacy and hope.

I loved all the twittering and the tweets, though I wonder where all that is going. People seem giddy with this new toy.

Also touching — the enthusiasm of the new gen of social media freaks! Maria Thurrell, the fireball behind Media Awaken, social media Pr firm for non profits and other value-positive enterprises brings amazing intelligence and heart to this world. And Chrissie Brodigan - another nebula of heart and intelligence -
of BasketCase Media — a Social Media Product Strategist.

And Mr. Dave Evans – we have fun and profits in our future.

Special thanks to the amazing Lisa Riolo for making this all possible for me. Some people are just so innately good and thoughtful, you wonder how the world got into this state.

My lovely friend Christel Hughes, author of Be Love To Find Love, asked me this morning for one quick top relationship tip — and my head was buried in a marketing teaching web-site.

Here’s what I said — and where these two worlds meet:

“Treat your intimate partner like your best customer. Exceed her expectations and give awe-inspiring value at every turn — (which will help you maximize your return on investment).”

Mercenary? Or spiritually deep?

Or both?

I am getting ready to attend a series of Conferences, where I am speaking on powerful writing and expression in this loony 2.0 world, and am getting new business cards made.

What the hell do you write when you are a screenwriter and producer, an attraction and relationship and spiritual growth writer, an event producer and on top of everything else, honored with the job of helping writer and author, David Deida, build an internet platform so people can experience his work more fully?

I never define myself by job or title.

I define myself by passion. By motivation.

I was thinking: Gilad Creative Media: Create. Inspire. Prosper.

Then I just saw Peter Shankman‘s logo: CEO. Entrepreneur. Adventurist.

I liked that better. It took it the game out of commerce on that last word.

I may borrow it for myself on my next card!

One of my favorite quotes is from George Bernard Shaw:

“I want to be thoroughly used up when I…
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… or don’t get married at all.

One of the last places you’d ever expect to find a spiritual awakening is in an Adam Sandler movie. However, there is a big one at the end of 50 First Dates when Drew Barrymore — who has no short term memory (always a good thing) — wakes up and sees flowers and photos…

The photos slowly tell her the story of her romance, then marriage to Sandler – and then she sees she has children with him. It is all news to her!

The look of amazement and gratitude that washes over her perky-nosed face is absolutely inspiring.

It is the look we should all have every day as we realize whatever boons we have in our life – health, abundance, and most of all — love… Continue reading →